holland america line
scope:
web design, web asset creation, omni-channel marketing, print design, image sourcing and resizing, promotional branding & onboard initiatives
role:
in-house contract production designer
The Holland America Line brand seamlessly blends timeless elegance and heritage with a modern sensibility, honoring 150 years of excellence. As a Production Designer, I create multi-channel digital and print assets that align with our brand’s vision. Collaboration is key to my role, as I work closely with stakeholders, art directors, web developers, project managers and the marketing team to ensure our creative output upholds brand integrity and leaves a lasting impact.
Web design
I have led the design of 20+ webpages as we embark on a full website refresh. The new designs align with our planners while implementing the newly elevated brand standards and refined look and feel. By strategically optimizing these designs for SEO, we’ve achieved measurable success, with increased website traffic and boosted sales following their rollout.
print design
I have designed a wide range of print promotional materials, including flyers for trade partners, magazine ads, trade-show directories, and onboard signage.
planners
I collaborated closely with our senior sales enablement designer, contributing to the design of multiple planners which serves as the source of truth for all destination specific design projects.
Digital design
I have led the design on the look and feel of a couple of campaigns, including a giveaway with Effy and a partnership with the HISTORY Channel™. Additionally, I have created a wide-range of paid assets for a number of promotions, image templates for onboard and trend badges for Pinterest.
